Vivanta
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A major contributor to this article appears to have a close connection with its subject. (October 2016) |
Industry | Hotels |
---|---|
Founded | September 2010 |
Number of locations | 22 hotels in 19 destinations |
Key people | Natarajan Chandrasekaran (Chairman) Puneet Chhatwal (MD & CEO) [1] |
Parent | Indian Hotels Company Limited |
Website | Vivanta |
Vivanta is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]
Introduction[edit]
The brand Vivanta was born as a part of The Indian Hotels Company Limited brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels,[5] which is marketed as an upscale brand.
References[edit]
- ↑ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
- ↑ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
- ↑ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Archived from the original on September 22, 2010. Retrieved 2 November 2012.
- ↑ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
- ↑ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.