ALT Balaji

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ALTBalaji
IndustryEntertainment, Mass media
GenreOTT platform
Founded2017; 7 years ago (2017)[1]
Founder(s)Ekta Kapoor
HeadquartersMumbai, Maharashtra, India
Key people
Products
Services
OwnerBalaji Telefilms Limited
Websitealtbalaji.com
Footnotes / references
[1]

ALTBalaji is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd.[2][3][4] Launched on 16 April 2017, ALTBalaji is the group's foray into the digital entertainment sphere to create original OTT content.[5][6]

Platforms[edit]

ALTBalaji is an Indian content based video on demand platform. ALTBalaji is available across 32 different interfaces for its viewers.[7] The content has been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).[8][9][10][11]

Their website claims the platform to be the largest content bank seen in India.[12] The stories range from drama, comedy, and romance, to thriller, crime, and mystery.[13]

Shows[edit]

The website indicates that the platform will showcase over 250 hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[5] The content bank also includes 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil & many more languages.[14][15][16][17]

Other Entertainment[edit]

Movies[edit]

Bollywood hits with details of release year, duration, star cast, language, and genre are available on the platform. This includes hits from prominent Bollywood actors including John Abraham, Sunny Leone, Akshay Kumar, Sidharth Malhotra, Sonakshi Sinha, Emraan Hashmi and more.[18][19]

Controversy[edit]

An FIR has been filed against filmmaker Ekta Kapoor alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji’s XXX (web series). Ekta’s representatives have since said that the controversial scene has been removed.[20]

See also[edit]

References[edit]

  1. ↑ 1.0 1.1 "Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji' – ET BrandEquity". ETBrandEquity.com. Retrieved 2020-09-19.
  2. ↑ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
  3. ↑ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
  4. ↑ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". News18. Retrieved 12 May 2017.
  5. ↑ 5.0 5.1 Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
  6. ↑ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in हिन्दी). Archived from the original on 22 May 2017. Retrieved 12 May 2017.
  7. ↑ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
  8. ↑ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
  9. ↑ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. Retrieved 12 May 2017.
  10. ↑ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. Retrieved 12 May 2017.
  11. ↑ "Connect to ALTBalaji using your favourie devices". Altbalaji. Retrieved 12 May 2017.
  12. ↑ "Price not an issue once you like what you: Nachiket Pantvaidya see". IMPACT magazine. Retrieved 12 May 2017.
  13. ↑ "Ekta Kapoor on ALTBalaji: 'Our target group is the big world between Narcos and Naagin'". Firstpost. 14 August 2015. Retrieved 12 May 2017.
  14. ↑ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
  15. ↑ K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
  16. ↑ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Retrieved 12 May 2017.
  17. ↑ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Archived from the original on 18 April 2017. Retrieved 12 May 2017.
  18. ↑ Banan, Aastha (30 August 2015). "mid-day interview: Ekspeaks up on moving beyond daily soaps and foraying into digital content". Mid-Day. Retrieved 12 May 2017.
  19. ↑ "Watch Movies Online on ALTBalaji". Altbalaji. Retrieved 12 May 2017.
  20. ↑ "fir filed against ekta Kapoor in Madhya Pradesh for her web series XXX alleging insult to national emblem". Hindustan times.

External links[edit]

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